Seat has won its highest ever share of the UK new car market and its best January registration figures to date.

Against the background of falling UK new car registrations – down by 13.3 per cent – Seat increased its sales by 78.5 per cent compared with the same month last year.

Kevin James, Seat UK director, said: "We are delighted to have experienced such a fantastic start to the new year. Despite the tough economic climate, Seat has attracted record numbers of customers by offering great cars and strong value."