Chrysler Jeep and Dodge dealer, Marshall of Peterborough, is enticing families into its showroom in a low-cost marketing initiative.

The dealership is running an art competition for children, and has supplied outline drawings of the Dodge Caliber to local schools and challenged pupils to devise a creative colour scheme for the car.

All entries are displayed in the showroom, and the pupils and their parents will be invited to a prize-giving ceremony there later this year.