Jaguar announced pricing for the new XK today following the official unveiling of the convertible model at the Detroit Motor Show.

Customers can now place an order for the new model with prices starting from £58,955 for the coupe and £64,955 for the convertible.

Standard equipment in the UK includes a 300bhp 4.2-litre V8 engine, a six-speed automatic gearbox with paddle gearshift, seven-inch touch screen satellite navigation, keyless start, 10 way adjustable heated seats with driver & passenger memory, bluetooth telephone connectivity, 18-inch alloy wheels, dual zone automatic air conditioning, metallic paint, cruise control with active speed limiter (ASL), electronic park brake, in-dash six CD autochanger, rain sensing wipers, reverse park assist, trac dynamic stability control, antilock braking system (ABS), electronic brake force distribution (EBD) and emergency brake assist (EBA).

Jaguar UK also launches today a new advertising campaign developed to reflect the company’s latest brand positioning.

Starting this month, the Jaguar 'Gorgeous' campaign will be rolled-out across Europe, with advertising in television, print and electronic media.