Kia and ASA Insurance are offering a seven-day insurance scheme to provide instant cover on its vehicles for one pound.

Provided the Kia dealer has the car of the customer’s choice in stock the new scheme makes it possible for the new owner to drive away almost immediately.

The web-based system completes the insurance process in minutes, It issues a fully effective cover note valid for seven days – enough time for the customer to either contact their own insurance company to obtain a new policy - or for ASA Insurance to provide on-going cover at a special rate.

Kia Motors UK managing director, Paul Williams says: “After introducing the £1 deposit we decided that Kia should make the whole process of driving away in a new car even easier, so with ASA Insurance we looked at how we could cut out the wait between purchase and delivery.

“Of course it does depend on the dealer having the right car in stock.

“It means that buying a new car is as easy as catching the bus – and in many cases a lot faster and more reliable,” says Williams.

The free insurance cover is available, from participating dealers, to cash-buyers and trade-ins as well as those choosing to use Kia’s finance scheme and is subject to normal insurance checks.