Chrysler Group in the UK has launched an industry-first scheme to provide customers with a Chrysler or Jeep courtesy car comparable with their own vehicle after breakdowns or accidents.

Called Privilege, the scheme is the result of a collaboration with Mondial Assistance and web-based service provider, DCML Limited.

Following vehicle recovery, Mondial Assistance sources courtesy cars direct from the Chrysler and Jeep dealer network via a real time web-based database, which fulfils customers' requirements quickly and professionally. The customer can either collect the replacement car from the dealership or have it delivered to their home free of charge.

Simon Elliott, Managing Director of the Chrysler Group in the UK, said: "Customers buy our vehicles for a reason and should be able to drive the same car if their vehicle is off the road. The new Privilege Courtesy Car Scheme will get them a replacement vehicle immediately and at no extra cost.

The Privilege Courtesy Car Scheme has been running on a pilot basis for three months with positive feedback from customer and dealers respectively, and will be introduced to all dealerships in the UK next month.