Audi UK is about to report its fifth successive record sales year - and is out-performing Audi of America for the title of most successful Audi importer outside Germany.

Sustained demand in Britain has ensured that Audi UK is on course for 77,500 sales this year - an increase of around 11% on 2003’s record-breaking figure. Britain looks set to deliver the largest contribution outside the brand’s home market to the predicted 2004 global sales total of 770,000 units.

Director of Audi UK Kevin Rose says: "We are continuing to see massive migration into premium consumer products, including cars. The German prestige brands are attracting the majority of this additional demand, and with the youngest and arguably the most exciting range in the premium sector Audi is enjoying particularly strong sales growth year on year in the UK. We expect to be able to sustain this growth trend as we diversify into new product segments in the coming months."