Automotive Academy, the Government backed organisation developed as a focal point for best practice in industry training, has completed its integration as a division of the Society of Motor Manufacturers and Traders.

The final step was taken this week when media and PR activities were formally brought in-house to the SMMT’s London HQ - Forbes House.

Academy chief executive, Dr Alan Begg, said: "As the leading trade association for the industry, SMMT is ideally placed to lead the promotion of the Academy through its well established media and PR functions. We look forward to working with them to boost our media and industry profile."