Sytner Group today launches its customer relationship management initiative, a customer contact centre, known as SC3, comprising a new consumer website, a centre in Coventry to manage e-mail and telephone enquiries and a private intranet for Sytner dealerships.

Laurence Vaughan, chief executive of Sytner Group said: “Our research indicated that, whilst prestige customers are happy to use the web for research, they prefer to talk to specialist staff about any potential purchase.

“This new enterprise will allow us to realise the value in our existing customer relationships, as well as attracting new customers seeking the widest choice and best value.”

The website allows visitors to search Sytner Group's stock of new and used cars. 'What Car?' road tests are available for research and cars can be reserved on-line, with transactions completed by the appropriate dealership within the group.

Test drives and servicing can be booked on-line, and visitors can use a tax calculator to determine personal tax liability and a finance calculator for HP and PCP quotes.

The private intranet (SytnerNET) is aimed at improving the group's return on vehicle stock by allowing dealers to share and transfer new car stock within marques – something they can already do with used cars.