Fiat Auto (UK) has just announced record parts and accessories sales during the first four months of 2001. During this period, year on year, turnover has increased by 12.5%.

"These outstanding results have been achieved through the determination of our dealer network to raise customer loyalty to genuine parts," said Andy Hayward, parts marketing manager.

"We have been able to support their efforts with our new team of Fiat Auto dedicated parts managers, providing dealer recognition schemes and extending our programme of national trade advertising. Increasingly, our trade customers are rediscovering the benefits of Fiat and Alfa Romeo Genuine Parts in terms of value for money, first time fit and ultimate customer satisfaction."

Fiat Auto (UK) recognises that there is further scope to develop a partnership with its trade customers. "We have recently undertaken a survey of these customers to explore ways where we can add more value to the service we and our dealers provide," said Mr Hayward. "Our plan is to progressively increase the competitiveness of our products, particularly in the older vehicle parc, and to bring trade customers closer to the dealer network."