Imperial Cars has opened the doors at its 17th used car retail site with the completion of a new showroom facility in Birmingham.

The top ID50 car supermarket group’s new dealership on Tyburn Road, just to the north-east of the city centre, offers a choice of 100 pre-owned models and has created 20 new jobs for the West Midlands area.

The Birmingham site is Imperial Cars’ 17th dealership in the UK and the company’s third in the West Midlands, with the others in Tamworth and Halesowen, both of which opened within the past 12 months. 

In October last year the business also added a 10.8-acre vehicle preparation facility in Bristol, which will aim to prepare 3,500 used vehicles for sale each year.

Full servicing and aftersales facilities will launch at the new Birmingham site in early April to complement the sales operation which is now in full operation.

Neil Smith, operations director at Hampshire-based Imperial Cars, said: “We’re delighted to be able to welcome customers to our new showroom in Birmingham. We’re sure people will love our combination of fantastic used cars, great customer service and unbeatable value.

“As a volume retailer, we are able to price our cars very competitively – and every single one of our vehicles goes through a very thorough pre-sale preparation process.

“We recognise that there are some used car buyers who are prepared to complete the whole purchase process online, but they represent a relatively small proportion of the population. 

“There are many more people who still prefer to visit a dealership and test-drive the car of their choice before they make their mind up and our showrooms are friendly, informal places where we aim to make the car-buying process a stress-free and enjoyable experience.”

Imperial Cars is a company that has seen a fast expansion in recent years.

The business is due to hit turnover of £300 million in the current financial year and is on course to exceed that in 2020/21 after more new showrooms – in Manchester and County Durham – are opened later this year.

Smith said: "We have come a long way in the past few years, as there seems to be a big appetite across the country for the unique Imperial car-buying experience. 

"As I say, everyone is welcome to drop into our new Birmingham showroom to enjoy a free coffee, meet the team and check out our top-quality used cars. We look forward to meeting new customers and making new friends."