Why the Limitless Platform won the Best New Product or Service AM Award

The 2024 AM Award for Best New Product or Service was won by AU Limitless for its technology solution, Limitless Platform.

In a category closely contested by a variety of systems and products, this winner claimed the trophy. 

With the ability to seamlessly integrate dealers, stakeholders and suppliers into one cohesive ecosystem, AU Limitless’s Limitless Platform connects the customer to the dealer and sets new standards for efficiency and the user experience.

The app is able to consolidate limitless uses from customer interactions, enquiries, invoices, service trackers and electronic vehicle health checks.

It can also integrate vehicle check-ins, petrol prices, parking integrations and payment providers into a centralised ecosystem.

AU Limitless identified an opportunity to introduce the Limitless Platform during the development of an app for AU Warranties. The app quickly gained popularity among dealers and customers, enabling them to streamline operations and reduce administration costs.

Read about all the 2024 AM Awards winners in our special report, here.

Following extensive research, AU Limitless found that communication challenges were a pain point for app users so it introduced personalised push notifications and in-app chat functionality.

The company says its commitment to addressing pain points and enhancing customer engagement drove the evolution of the platform, making it a comprehensive solution for the automotive industry.

Hendy Group launched its HENDY App in November last year, based on the Limitless Platform.

Satisfied customers have lauded the app, stating it is a "really useful tool for servicing intervals and tracking insurance renewal dates" and praised its simplicity and versatility, consolidating all vehicle needs in one accessible place.

AU Limitless maintains a 24-hour live channel for immediate support and requests. It also gives dealers on-site workshops and training sessions.

The Limitless Platform offers a secure management portal for insights and analytics, which can support the creation of innovative subscription products.