How Luscombe's won the AM Award for EV Dealership of the Year

Leeds MG dealership Luscombe’s scooped the trophy for EV Dealership of the Year at the 2024 AM Awards, in a closely fought head-to-head contest with another of the UK's best electric vehicle dealerships.

Luscombe’s Leeds has emerged as a retailing trailblazer, earning the prestigious title of EV Dealership of the Year as a testament to its remarkable performance recently, marked by substantial growth in turnover and profit.

At the heart of its success lies a strategic approach to selling EVs, characterised by astute consumer education and a profound understanding of the nuances within the EV market.

Central to Luscombe’s triumph is its meticulously crafted EV sales strategy which places a strong emphasis on customer education, recognising the pivotal role it plays in dispelling misconceptions and addressing concerns surrounding EV ownership.

By equipping consumers with comprehensive information on EVs, including insights into its benefits and operation, the dealership has successfully navigated the complexities of the EV market.

However, this journey has not been without its challenges. One of the primary hurdles encountered by Luscombe’s was aligning consumer expectations with the realities of EV ownership.

To counter this, the dealership implemented robust aftersales support mechanisms, ensuring that any concerns are promptly addressed, thus bolstering consumer confidence.

Another obstacle lay in educating consumers about the Total Cost of Ownership (TCO) associated with EVs so Luscombe’s set about the task of clarifying this aspect to consumers, thereby fostering a deeper understanding of the economic benefits of EV ownership.

Key to its success has been its unwavering commitment to EV expertise. Recognising the transformative potential of EVs, Luscombe’s Leeds invested extensively in acquiring comprehensive knowledge about these vehicles.

This expertise has not only enabled it to cater to consumer queries effectively but also positioned them as trusted advisors within the EV market.

Furthermore, the dealership's dedication to continuous improvement is evident in its initiatives aimed at enhancing customer experience.

By offering specialised EV education consultations and establishing a dedicated used EV centre, Luscombe’s is reaffirming its commitment to guiding consumers through every stage of its EV journey.

Luscombe’s has also made significant inroads into the fleet sector. A strategic fleet sales division has enabled it to secure lucrative contracts with corporate clients such as the landmark deal to supply 250 EVs to Uber in London.

Luscombe’s journey to becoming the EV Dealership of the Year is a testament to its unwavering commitment to prioritising consumer education, addressing challenges head-on, and continuously striving for improvement.

As such, Luscombe’s stands poised to lead the charge towards a greener, more electrified tomorrow.

The award was sponsored by PIB Insurance.

Finalists:

Devonshire Motors

Luscombe's 

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