Eight questions to… Mark Hallam, network development manager, MG Motor UK

Probably the most important is to develop a network of viable and sustainable dealers, to provide a high level of market opportunity coverage that ensures the brand can continue to grow its presence in the UK. There needs to be enough opportunity for every dealer and new appointments need to cover key locations without affecting the current network.

There was an existing dealer network in place when I joined and many of the early appointments were not necessarily in the most strategic locations. If you had a blank canvas, you wouldn’t necessarily choose to locate dealers where some of these sites are.