Eight questions to... a head of car sales

Phil Webb: My main responsibilities are to sell vehicles and to motivate and develop the team – that includes those in head office, the sales team out on the road and our dealer network – ensuring our brand is represented at the right level in the market.  

I also have to set the volume targets each month and make commitments to both Honda Motor Europe (HME) and the Honda factories across the world in terms of what we will sell.

Honda UK sales make up 35-40% of the total volume across Europe, so I spend a lot of time working with the HME team on best practice and assisting in rolling out our strategies across the rest of Europe.