I am responsible for identifying and developing new retail channels that complement our existing routes to market, ensuring that Mitsubishi’s retail strategy meets the needs of customers.

 

The car-buying process hasn’t really changed over the past 100 years, but we’ve now entered a period of rapid transformation, which we need to embrace. Customers expect convenience and flexibility and we must ensure that we deliver this consistently through all touchpoints and channels in a way that makes the car-buying process an enjoyable one.

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