'We have time to get things right' - Alain Descat, DS Automobiles

For car buyers adapting to the COVID-19 coronavirus pandemic, the thought of being immersed in a brand experience is clearly at odds with the concept of social distancing.

But, speaking to AM ahead of the health crisis currently gripping the globe, DS Automobiles demonstrated that an immersive brand concept was at the very heart of what it wanted to see from its growing UK franchised dealer network.

Technology such as virtual reality and lifestyle experiences aligned to its uniquely French avant garde marketing message are at the core of the PSA Group-owned brand’s bid to grow awareness and understanding of its stand-alone premium billing following its break-away from Citroen.