New Nissan showroom design puts car buyers at the core

So far, 18 of the network’s 200 dealerships have adopted the new Nissan Retail Concept, said Dave Murfitt, Nissan GB director of network development and quality. Its aim is to put the customer in the centre of the dealership and to remove the traditional physical barriers, such as desks and PCs, for sales executives and service receptionists.

Murfitt showed AM around one of the first showrooms to conform to the new style, Motorline Nissan in Maidstone, Kent. The new car range is displayed around the central feature of a modern customer lounge and ‘refuel centre’, which offers  refreshments, and an iPad for children to play on.

Among the cars on display, feature models such as the Leaf are highlighted by an LCD ‘halo’ that can convey tailored messages, such as finance promotions, and three wall-mounted screens run promotional videos.