Suzuki GB boss Dale Wyatt: 'Used cars are not the holy grail'

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On the back of what Wyatt hailed as “a landmark year” for the Japanese brand’s UK operations – in 2017 it yielded more than 40,000 registrations for the first time in its history – the skip in Wyatt’s step may be down to the silverware the brand has picked up recently.

In February, dealers voting in the AM awards 2018 chose Suzuki as their Franchise Partner of the Year and two months later Autocar named Wyatt as their ‘Outstanding UK Leader’.