Subaru MD Chris Graham: 'We have turned a corner'

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Imported and distributed by the IM Group in the UK, Subaru did not have a banner year in 2017 – new car registrations were 2,679, the lowest total since 2013, and a 26% year-on-year fall. Its overall score in the National Franchised Dealers Association’s six-monthly Dealer Attitude Survey fell from 7.1 in winter 2017 to 4.2 in summer 2017.

However, the appointment of Graham in February as a new broom, along with the launch of its ‘Better Where It Matters’ marketing campaign, demonstrate IM Group’s intention to reboot Subaru in the UK.