City car specialist Smart is laying the foundations for higher new car sales volume and getting its franchisees geared up for the first of its new generation of cars, the Smart #1.
The electric-powered five-door crossover, whose #1 name is pronounced “hashtag one”, will reach the UK in 2023. It is hoped to put the Smart brand on the consideration lists of far more car buyers than its iconic, yet niche, two-seater Smart ForTwo micro car has ever been able to.
In preparation for what is, effectively, being positioned as a relaunch, Smart showrooms will receive a modest refurbishment and franchisees will be expected to increase their marketing activity.
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Spotlight on the customer
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What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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