DS Automobiles' UK MD is targeting 2022 growth 'on the double'

New dealer appointments and an expanded model range are expected to underpin DS Automobiles’ 2022 drive to sell twice as many new cars as it did in 2021.

In a year free of COVID lockdowns, albeit still with industry-wide semiconductor supply constraints, the DS brand is set to attract new customers and continue its steps towards total electrification, says UK managing director Jules Tilstone.

DS is also in the early stages of developing a new agency-style contract for its retailers, which it wants in place from June 2023.