Nissan aims to add to fleet sales boom with new tech

By Richard Yarrow

However, the team, led by corporate sales director Barry Beeston, isn’t resting on its laurels. Nissan’s total fleet registrations, including LCVs stood at 77,000 units for last year, so the target for 2015 is to pass 80,000. The brand’s 200 dealers, which include 61 dedicated business centres, are at the coalface and Beeston says they have a fundamental role to play.

From April, they will have a new weapon in their armoury. A web-based programme called i-Platform has been in development for the past 18 months and can be accessed via laptop or tablet in the showroom. It has five elements: i-Coaching, which offers the ability to deliver remote training; i-Achieve, a performance-monitoring tool; i-Prospect, for prospecting; i-Plan, a fleet planning tool; and i-Voice, which provides digital voice-recording. The latter will allow conversations, with customers’ permission, to be reviewed to ensure consistency and quality.