However, compare it with premium-segment rivals such as Audi, BMW and Mercedes-Benz and it still seems to struggle to be noticed by most UK car buyers. Even Jaguar outsold it by two to one new cars in 2016, and Porsche was just a few hundred units behind it.
Yet its 13,915 new car registrations in 2016 was its third-highest result in the UK (its record was 15,119 units in 2007). On this side of the Atlantic, it seems happy to sit in a niche, with Lexus USA soaking up the majority of its inventory (Lexus USA recorded 331,228 sales in 2016, half of global production).
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
Alan Cooper - 25/02/2019 11:16
If only Ewan shepherd practised what he preaches. I have this morning received a communication from driver power (whoever they are) signed ? By Ewan shepherd that I consider to be an insult. As a long standing Lexus customer with a new car currently on order His so called signing off of the communication looks like somebody dropped a pen accidentally and it fell on to the document. I for one take the greatest offence at being treated in this offhand and arrogant manner.