Jeremy Thomson wants targets to get Mazda dealers ‘really firing’

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Having spent 14 years within Mazda UK, nine of those in his current role, the former Ford sales and marketing man has been at the helm of the brand’s UK business since the depths of the 2008 recession. Its aftermath led the exchange rate to tumble from JPY240 to the pound to JPY120 and, by 2012, sales of 50,000 Mazdas fell to 25,000.

When AM caught up with him on the eve of the general election, Thomson was all too aware of the headwinds once again prevailing, but his relationship with his dealers and customers does not seem to feature among them.