Multi-franchising is the focus for AM100 car dealer Chorley Group

Acquisitions were the name of the game for Chorley Group in 2022. They were all Citroen dealerships and included BCC Cars’ Blackburn and Bolton sites and Vantage Motor Group’s facility in Blackpool.

While Citroen itself is undergoing a restructure, with the loss of 138 of its franchised sales points, Adam Turner, managing director of Lancashire-based Chorley Group, is confident that the acquisitions will prove to be a successful long-term move. So far, he said that all three businesses had bedded in well and the signs were positive for the future.

This builds on the group’s acquisition of 06 Ormskirk in 2021, with the group subsequently joining the Mitsubishi and Vauxhall franchises. It also joined the growing Isuzu UK retail network and moved into a new, standalone MG Motor UK dealership in Chorley in the last two years.