A good deal, better, certainly delivered for Lookers car dealerships

Lookers is on a new and exciting journey for growth, and in 2022 it launched its first major multi-channel brand marketing campaign in more than five years, which the AM Awards judges voted to be the winner of the Marketing Strategy of the Year trophy at the 2023 AM Awards.

A comprehensive approach, impactful creatives, great execution and detailed analysis ensured the message ‘A Good Deal. Better’ delivered for this winning business, generating a notable rise in enquiries and sales from its targeted audience, including an increasing number of female buyers.

Putting the focus on choice was a key ambition for Lookers. The AM100 motor retailer recognises that there is no one-size-fits-all approach for car buyers and that during the height of the pandemic some consumers had missed the service and relationships they had enjoyed for many years.