BMW Retail Online won Digital Initiative of the Year and Best Manufacturer Digital Initiative at February’s AM Awards, just three months after it launched its web-based sales platform.
Trialled in the UK, the platform allows customers of the German brand to configure their chosen vehicle, arrange a test drive and part-exchange, and even secure a finance offer and pay for a vehicle in full without setting foot inside a dealership.
Unsurprisingly, some in the franchised dealer network met the development with trepidation.
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