Find out how trust, transparency and the right technology can create a winning aftersales experience.
For some dealerships, the hardest work starts once the customer has bought the car.
The objective has to be to retain them for profitable service and repair work every year until they‘re ready to buy their next car from the business before looking elsewhere.
But doing so requires a complex combination of retention processes, commendable customer service, delicate database usage, plus enticing and well-timed marketing.
In this webinar, a panel of motor retail industry guests shares insights into how a well-run dealership can develop this winning combination and ensure that today’s customers are also secured for tomorrow.
The discussion spans from cost-effective retention tools to team culture and even examples of stand-out customer service that could be applied in any dealership.
Panellists:
Will Blackshaw, MD, Blackshaws
Darren McDivitt, group aftersales director, Peoples Ford
Neil Murphy, COO, Real World Analytics (Automotive)
Michelle Wells, EMEA marketing director, Infomedia Europe
Chaired by:
Aimée Turner, deputy editor, AM
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
