An online direct used car sales specialist in the US has launched a new virtual showroom offering simulated tours and test drives across 15 brands.
Jaguar says virtual reality technology is “incredibly successful” in selling cars.
Female empowerment, digital test drive experiences and a move towards marketing a wider range of mobility solutions will all be part of the retailers remit by the middle of the next decade.
Mention virtual reality (VR) to most people today and they will probably assume you're talking about video games. Increasingly though, we will start to see VR have an impact on the automotive industry.
