Sir John Hegarty – who coined the Audi slogan ‘vorsprung durch technik’ – has agreed a deal with Motoring.co.uk to become creative director for the UK online automotive portal.
Large dealer groups and OEMs are beginning to put data as a more central pillar in their strategies, but the share of data with OEM partners is disjointed.
The current way we buy and then use cars is not fit for purpose.
