The arrival of the connected car, with its incredibly valuable dataset, will see OEMs encroach on the retailer’s patch even more, but dealers are unlikely to give ground lightly.
Dealers must relinquish control of the sales process to their customers and accept a new role if they are to survive in the digital age, automotive industry experts have warned.
By offering consumers something truly innovative, and by adapting and modernising their ecommerce platforms, brands can ensure they don’t lose out in the online race.
