Lexus has signed up for 18 months as the exclusive channel sponsor of Sky Arts, the UK’s only dedicated TV channel for the arts, to extend its reach to affluent customers.
Vertu Motors has signed two-year partnership deals with Yorkshire and Durham County cricket clubs.
Vertu Motors’ Bristol Street Motors and Macklin Motors have renewed its sponsorship of Channel 4's coverage of Formula One.
Vertu Motors has acquired the naming rights to the Eagles Community Arena in Newcastle in a five-year deal.
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
Arnold Clark has partnered with Channel 4 to sponsor its TV drama and Walter Presents content throughout 2021.
AM100 retail group Marshall has agreed to sponsor three professional darts players for the 2021 season, while online used car seller heycar has confirmed it will sponsor this season’s FA Cup on BT Sport.
Constellation Automotive Group’s cinch online used car retail platform has followed rival cazoo into Premier League football club sponsorship with a deal to become Tottenham Hotspur’s first shirt sleeve sponsor.
BCA’s online car selling platform cinch has signed a four-year deal to become the new title sponsor for the Lawn Tennis Association’s (LTA) Queen’s Club Championships.
BCA's cinch customer-facing online car retail platform has struck-up a new sponsorship deal with the Northampton Saints rugby team as Suzuki GB renewed its status as MK Dons’ ‘title partner’.
Cazoo has added to its high-profile sponsorship deals with Everton, Aston Villa and the Rugby League World Cup 2021 with an agreement to be lead sponsor of cricket’s The Hundred Tournament.
Hendy Group has confirmed it will continue to support AFC Bournemouth football club for the next two seasons.
Macklin Motors Glasgow Central Nissan is extending its sponsorship of Partick Thistle FC to include the academy team.
Like most retailers, the automotive industry has been heavily impacted by COVID-19.
Shelbourne Motors has renewed its association with Ulster and Ireland scrum-half John Cooney, as its official brand ambassador.
Cazoo has made another Premier League sponsorship signing in the form of Aston Villa, agreeing a deal which will logos on the team’s shirts and around its Villa Park Stadium.
Cazoo will become the shirt sponsor of Premier League football team Everton FC from the 2020/21 season, the online car retail business has revealed.
Vertu Motors’ Bristol Street Motors and Macklin Motors car retail groups will race on to television screen across the UK as part of a Formula One sponsorship deal with Channel 4.
Kia Motors has secured an agreement to be the Official Partner to UEFA Europa League for the next three seasons, running through to the final in 2021.
Motorpoint has followed up the opening of its new-look showroom in Glasgow with a sponsorship deal which will see the business support Ladbrokes League Two football club Clyde FC.
