Mazda is bringing a virtual reality test drive experience to five Intu shopping centres in the UK.
Having used the MX-5 for some long-haul work trips, its modest comforts have proved particularly useful.
First-quarter registrations of the MX-5 were down 1.1% year-on-year, at 1,556, of which 1,118 were retail orders.
Mazda is continuing its tradition of launching limited edition versions of its MX-5 with a new range topping Sport Recaro model.
Official images of the limited edition MX-5 Sport Recaro
Mazda has held the first of its new Spirit@Mazda customer focused training programme for its dealer network designed to immerse staff in the brand’s culture.