Consumer interest has grown rapidly this month, with car dealers receiving an influx of enquiries for new and used models.
While the automotive sector has undergone dramatic digital transformation, the sales process has remained the same with the customer quickly funnelled into the showroom. Coronavirus has changed all that.
After initial panic and confusion, has the industry got to grips with data collection?
Car retailers are being urged to embrace social media to engage with car buyers who are taking to the Facebook during the COVID-19 coronavirus lockdown – sparking an 80% rise in online posts.
As the ‘social distancing’ measures introduced to help limit the spread of COVID-19 coronavirus start to bite, it is inevitable that those vehicle showroom and workshop facilities that remain fully open will experience a reduction in consumer footfall.
How close is the industry to a fully-functioning online buying process? These keys may help speed it along.
Car retailers are missing out on the chance to “turbocharge” their aftersales operations due to poor customer data, according to Marketing Delivery.
The volume of customer enquiries made to UK dealerships rose by 20% year-on-year during Q3 of 2019, according to new data published by Marketing Delivery.
Franchised car retailers’ workshops captured 31.4% of UK vehicles’ MOTs during the first half of 2019, according to data published by Marketing Delivery.
Car dealers combining systematic and programmatic email communications with targeted social media messages create an electronic safety net which avoids leads falling through the gaps, according to managing director of digital agency Marketing Delivery Jeremy Evans.
Alan Day Group has committed to a long-term deal with Marketing Delivery, providing the company with social media marketing platform SocialStock.
Marketing Delivery has launched SocialStock, a new tool for dealers to better manage their social media activity.
A third of all customer records currently held by UK franchised dealerships are inaccurate or incomplete, potentially preventing them from exploiting a surge of MOT and service work.
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HR Owen is implementing a new electronic customer relationship management (eCRM) and digital remarketing campaign to boost sales of new and used cars and to enhance retention of aftersales customers.
Marketing Delivery data has revealed that UK motor retailers are capturing marketing consents for fewer customers following GDPR.
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Exhibitors, guest speakers and suppliers are preparing to meet over 1,000 visitors at the Automotive Management Live car retail expo on November 8, 2018.
The new WLTP rules enforced from September 1 mean that many dealers are still facing significant supply issues for new car model ranges.
Car dealers could retain more than 60% of customers for MOT and service work if they send timely reminders, according to Marketing Delivery survey.
