The Sandown Group has achieved a 222% increase in the number of leads marked as ‘lost’ by staff that are subsequently converted to a sale.
Marketing Delivery have urged dealers to combine MOT and vehicle service alerts to help maximise aftersales conversions.
Retailers need to maintain the digital momentum they had accelerated during the pandemic to avoid potential lost sales at a time when the market is constricting, Marketing Delivery managing director Jeremy Evans will advise attendees at the 2022 Automotive Management Live show.
Consumers are purchasing new cars within five days of making a first enquiry, according to Marketing Delivery.
Car retailers will be offered insight and advice to help them score success from September’s new seasonal spike in MOT volumes.
The Rybrook Group has increased its sales conversions by adopting a suite of digital marketing tools from Marketing Delivery.
Accurate customer data has always been important, but the COVID-19 pandemic has created a problem that could be losing service departments tens of thousands of pounds of potential profits each quarter.
Car buyers have sped-up their purchasing process to cut the time from making an initial enquiry to completing a purchase from 16 to six days, according to Marketing Delivery.
As the new car market declines and EV ownership becomes more widespread, dealer groups are increasingly turning their attention to older vehicles to keep workshops full.
Even the traditionally slender margins that car dealerships make on new and used car sales once all the overheads have been factored in, aftersales is key to profitability.
Facebook UK will join Marketing Delivery on-stage at Automotive Management Live to advise car retailers how to adapt to changing cutsomer baviour with an expertly-targeted social media strategy.
Marketing Delivery has restructured its senior team with a string of internal promotions to support growing demand from franchised dealerships for digital automation in sales and aftersales.
Heritage Automotive is implementing electronic customer relationship management at its 33 dealerships in the South West of England following a successful pilot at its Bristol operations.
More than two-thirds of UK motorists are likely to make an aftersales appointment with a dealer that reminds them when work is due, according to a new study by Marketing Delivery.
Almost two-thirds (59%) of potential car buyers are more likely to remain in contact with a dealer that emails them with details of stock that matches their initial enquiry, according to a new study by Marketing Delivery.
Marketing Delivery has appointed Mark Cyrans as its new business development director as its targets "bigger audience" of dealers and OEM clients.
Fresh research into how car buyers expectations are changing and case studies of how dealers response are at Automotive Management Live Virtual.
40% of UK drivers say they are now less likely to visit a showroom while researching the purchase of a car, as a direct result of the COVID-19 pandemic, research by Marketing Delivery, has found.
