Millennials and Gen Z customers are more than twice as likely to use an online car search when buying a new car than the over-50s, a new census of car buyers claims.
CarCliq has hired former Auto Trader and Cap Automotive executive Ben Maguire as its new managing director.
HR Owen has struck up a partnership with Premier Sports Network in a deal that will see the leading luxury dealer group offer private driver training to football stars.
Arnold Clark’s head of marketing paid tribute to the “quality and creativity” of her team after bringing home the Drum Marketing Awards’ In-house Marketing Team of the Year accolade.
Seat is offering customers an additional £500 deposit contribution towards the purchase of all of its new car range as part of its ‘Beautifully Made May event’.
Tootle.co.uk is set to launch a £300,000 nationwide ad campaign as it attempts to match more private vehicle sellers with retailers.
Knowledge is power, or so the saying goes anyway. If that holds true, then today’s motor industry should be more powerful than it’s ever been.
Game of Thrones fans will flock to Donalds Volvo Ipswich when the businesses showroom turns film set to host the hit TV series’ iron throne.
Stricter data protection rules have been adopted by the European Parliament to protect the privacy of drivers.
RAC Cars’ pledge to shake up the classified motor marketing sector by providing free advertising to dealers looks set to be cut short by a tie-up with Motors.
Fleet maintenance controllers are set to be better equipped to manage service, maintenance and repair (SMR) through an agreement by Fleet Assist and CarWeB.
Renault UK has launched a TV marketing campaign through the Discovery Channel for its Kadjar crossover SUV.
A round-up of the best advice from speakers and exhibitors at AM’s Digital Marketing Conference.
Imperial Car Supermarkets director Neil Smith shared some digital horror stories with delegates at the AM Digital Marketing Conference.
Extreme surfer Andrew Cotton has been recruited as an ambassador for automotive brand Jeep.
Dealers and manufacturers face a triple data regulation change on top of the finally agreed EU data law, but the Information Commissioners Office is stepping up compliance help.
Car search engine Carsnip has promised to help dealers challenge the traditional classified advertising websites by directly connecting them with buyers.
DS Automobiles is taking over the central atrium at Westfield London this weekend to showcase the new DS3 hatchback, DS3 Cabrio and DS3 Performance.
Advertising watchdog warns retailers about misleading consumers by advertising products online that are not in stock, after a Delticom Tyres, aka MyTyres, case.
Car manufacturers are failing to utilise the data being amassed by in-car systems that enable them to make real-time improvements to cars on the roads.
