Tootle.co.uk is set to launch a £300,000 nationwide ad campaign as it attempts to match more private vehicle sellers with retailers.

The campaign is expected to add hundreds of new cars to the platform each week, all of which will be available exclusively to the trade, the business said in a statement.

Cara Whitehouse, chief marketing officer at tootle.co.uk, said: “We anticipate significant uptake by consumers and encourage dealers to sign up to the platform as an effective alternative to sourcing through auctions.” 

The tootle.co.uk TV campaign, which will feature toy cars racing to make offers for a seller's vehicle, will appear from the beginning of July across multiple channels in the UK, including C4, Sky, Sky Sports, Dave, More4 and Film4.

A supporting radio campaign will also run from June.

The upcoming launch of tootle.co.uk’s TV and radio campaigns is the first in a line of planned activity for the brand in its bid to create better value and a smoother experience for both sellers and dealers in the used car market.

Whitehouse added: “We're excited to be taking the next step in growing our brand and making it simpler for both sellers and dealers to get the best deals.”