Imperial Cars MD Mike Bell explains why he has dropped the ‘supermarket’ and why he wants Imperial to be as much like a franchised group as possible
Neil Smith of Imperial Cars believes any dealer must prove they're honest and trustworthy through online, aftersales and customer care.
Imperial Cars operations director Neil Smith discusses the challenge of becoming more transparent with customers' trade-in cars.
Imperial Cars wins the 2019 AM Award for Best Used Car Dealer (Independent)
