Motor retailers who invest in digital assets alone are ignoring the latest evidence and will miss sales
Online used car sales start-up Cazoo has hired BCA to prepare and photograph the used cars it will retail.
The first new car sale through the Volvo Online platform has been made by Cambridge Garage in Havant.
A recent study of UK consumers, conducted by Peter Vardy, found that over a quarter of Brits would be happy to buy a car online without a test drive.
Imagine with Uber that once you had selected your destination on the app, you were then presented with an indicative price as high as a black cab price and the contact details of the three nearest drivers, and that you were then directed to call them individually to negotiate the best price prior to your journey. Uber would not be the $100bn business it is today with such an approach, but that is effectively the current approach of most automotive OEMs (Original Equipment Manufacturers) when it comes to selling new cars online.
Volvo’s UK dealers have today begun online sales of new cars, giving customers free choice of how they fund their purchase and the ability to sign electronically at Volvo Online.
Chorley Group has begun online sales through GForces’ e-commerce platform NetDirector Auto-e.
Glovebox Direct is a new parts e-commerce firm, selling manufacturer branded parts for seven marques: Toyota, Nissan, Lexus, Suzuki, Peugeot, Citroen and Renault
Phil Regan, Vertu Motors, on why confidence is so important for motor retail’s exciting first steps in e-commerce
Tony Patterson, the director of automotive at Summit Media, on how the motor retail industry is becoming more open-minded about e-commerce and new ideas
