What Car? has been able to identify £28.5m worth of savings for car buyers during August as the pre-WLTP emissions test rush to rid car forecourts of unwanted stock takes hold of the marketplace.
Manufacturers looking to combat the expected slowdown in new car sales during 2017 are already discounting cars by as much as £5,000, according to BuyaCar.co.uk.
Consumers are finding negotiating on new car discounts tougher than a year ago.