The development of CarShop’s latest website, carshop.co.uk, was inspired by the rapid growth in customers using mobile devices to view and search stock.
In a survey held by our sister brand, Autotrader.com in the USA, 40% of respondents said they would like to spend more time in a car during a test drive to help them to fully evaluate all the vehicle’s technology and safety features.
Dealers and carmakers have not yet cracked how to market to digital-savvy youth, says Professor Jim Saker.
It is important for dealerships to acknowledge that digital continues to evolve, and they must evolve their strategies accordingly. Even with today’s advances, we still have much unexplored potential in social, the Cloud and artificial intelligence (AI).
Social should be a powerful motor of growth in automotive. Consumers use an average of 24 touch points while buying, including direct use of social channels, search, video sites, review sites and forums. But our research shows that brands are often putting their effort in the wrong places, and missing significant opportunities.
Our recent research on the leads we provide to Renault UK, reveals that 29% of consumers who were contacted the same day as they made their enquiry, actually went on to purchase a vehicle - a massive conversion, whilst 57% made a purchase, having been contacted within 48 hours.
AM and Auto Trader’s Digital Marketing Conference will be back for the third year running when it takes place at Birmingham NEC on 12 February 2015.
Car dealers can reach the ‘holy grail’ of organic upselling by analysing information they already hold on customers
Evans Halshaw, the volume brand for Pendragon, today unveiled its newly redesigned website.
The AM Digital Dealer Conference Report explains ways franchised dealers can make their businesses more effective through better use of digital infrastructure, technology and strategy.
People buy from people, making LinkedIn one of the most important social platforms, social media sales strategist Philip Calvert told delegates at the AM Digital Dealer Conference
The modern dealership may require the latest in digital and multimedia technology, but if the infrastructure supporting this is not up to scratch then efficiency and performance will suffer, delegates at the AM Digital Dealer Conference were told.
Video can be an “engaging, easy and fun” way for dealers to increase customer ineractions, CitNow commercial director Alistair Jeff told delegates at the AM Digital Dealer Conference.
RAC Cars managing director Peter McCullough gave delegates at the AM Digital Dealer Conference an in-depth insight into the workings of the company’s successful online classified directory.
Dealers can enliven their online brand image by following a few simple rules aimed at capturing consumer interest, Terry Hogan, Motoring.co.uk managing director, told the AM Digital Dealer conference.
Car dealers can create distinct “personas” for the demographic groups they want to target and then focus their search engine optimisation on these personas.
Email is a car customer’s favoured method of communication from a dealer, but the personal touch is vital, according to Jeremy Evans, managing director of Marketing Delivery.
Car dealers will soon be able to measure their return on investment from online marketing activity far more accurately with the introduction of a much more advanced analytics programme by Google.
Dealers and carmakers need to consider mobile devices as part of their digital marketing and SEO plans, IAB head of mobile Alex Kozloff told delegates at the AM Digital Dealer Conference.
Williams Automobiles uses its website and social media as a 'shop window' to promote its cars and engage with its customers of its Lotus and Morgan franchises in a converted barn in the Cotswolds.
