A What Car? survey of 2,359 in-market car buyers has found that 59% are now poised to purchase on April 12 following Prime Minister Boris Johnson’s announcement on the re-opening of retail after COVID-19 ‘Lockdown 3’.
BCA’s cinch online car retail platform has partnered with car dealers across the UK to launch a used car subscription offering called cinchCare.
Car retail's switch to omnichannel retailing during successive COVID-19 lockdowns have ensured that used cars buyers have “never had it so good”, according to CarShop CEO, Nigel Hurley.
Zerolight has teamed up with Amazon Web Services (AWS) to offer car manufacturers a way of launching new models with a configurator on the online retail platform.
CDK Global has been rebranded as Keyloop and completed the acquisition of both Rapid RTC and enquiryMAX following its takeover by Francisco Partners (FP).
Volvo Car UK has revealed a new retail strategy that will see 100% of the Swedish brand’s vehicles sold online as its shifts to a wholly electric vehicle (EV) product range by 2030.
Motors.co.uk is launching a TV advertising campaign this month, across ITV, Sky and Channel 4.
Peugeot has set out its intention to continue a “journey upmarket” with the introduction of a new logo, marketing campaign and corporate identity (CI) for its franchised car retail network.
In today’s world, technology has the power to transform customer experiences and relationships, but the car buying and servicing progress may still be viewed as inconvenient and impersonal by many customers.
Almost two-thirds (59%) of potential car buyers are more likely to remain in contact with a dealer that emails them with details of stock that matches their initial enquiry, according to a new study by Marketing Delivery.
Motorway has appointed Lloyd Page, as its first CMO.
We have a date. There is an end in sight. Lockdown 3 trading for car dealers will end on April 12.
A car is purchased every nine minutes with the most popular time to buy a vehicle between 10am and midday, according to data by GForces.
Cazoo has begun an expansion “across Europe” with the acquisition of German car subscription provider Cluno.
Car retailers balancing supply and demand during COVID-19 ‘Lockdown 3’ trading have delivered a 41st consecutive week of rising used car prices on the Auto Trader classified advertising platform.
Changes set to be introduced to the Auto Trader platform in May will flag-up additional fees charged by car retailers in an effort to make online sales more “fair, consistent and transparent for car buyers”.
Car dealers across the UK should be braced for “massive pent-up” demand from customers when the current COVID-19 ‘Lockdown 3’ restrictions are eased, according to Buyacar.
A Motor Ombudsman survey of 1,873 motorists has found that 62% would want to visit a car showroom in person before buying a new car.
Citroën UK will set to act on its ‘Advance UK’ strategy’s pledge to grow its marketing profile by signing a two-year sponsorship deal with UKTV’s Dave channel.
Ecommerce agency drivvn has appointed former Summit, Auto Trader and iVendi executive Jacqui Barker as its new head of sales.
