Auto Trader will publish its last print edition in June as it transitions to become a digital only business.
Nearly 60% of consumers only pick the phone up when they are ready to make a new car purchase.
Ridgeway Group has used social media across its business for more than three years and has discovered a way to use it positively.
The automotive retail market has changed dramatically and dealers should make sure their marketing mix reflects how consumers are interacting with their brand.
In an interactive workshop session SEO (search engine optimisation) expert Berian Reed shared some insight into how dealers’ and manufacturers’ marketing teams can ensure they maximise their web presence.
Reluctant consumers doing their research try to go to a place which is as pleasurable as possible so they can get as much from it as quickly as possible.
Digital is at the forefront of everything Kia is doing with its marketing globally and in the UK.
Convenience, choice and control are three vital themes that run through the adoption of digital, that are loved by consumers.
Imperial Car Supermarkets has added consumer reviews to its website to let potential customers read about experiences other customers have had at their three sites in Portsmouth, Southampton and Fleet.
Dealers must be geared up to engage with mobile, tablet or desktop communications.
Dealers should embrace social media as a chance to engage with customers, not use it as a marketing channel.
Dealers need to incorporate live chat into all elements of their digital business for it to make it have a positive impact.
Dickerson said that in January there were 13 billion automotive searches online globally, and mobile internet use is growing fast, with people looking at their mobile phones 150 times per day.
Aftersales business will be increasingly dominated by the internet and franchised dealers and their manufacturer partners need to be prepared in order to meet consumer expectations.
Auto Trader has warned customers against a third-party website that has been taking payments to sell their cars on the Auto Trader website.
Are car manufacturers now leading the way with social media, providing dealers with adequate guidance and inspiration?
Dealer group Glyn Hopkin is working with Amscreen to display location specific advertising to customers in the vicinity of its Fiat dealerships across London and the south east.
A new online customer service website, carbuyingadvisor.co.uk, has now launched following a three month trial.
Kwik-Fit Group has appointed customer engagement agency Lateral to handle its electronic customer relationship management programme.
South West-based dealer group Vospers has launched a new blog as part of making sure its online experience is as good as the customer experience in the showroom.
