Circle Leasing has broadened the appeal of its Vehicle Hire app by making it available to iOS users.
Dealers need to work harder to forge a distinctive online identity and reach customers anywhere any time, according to Codeweavers sales director Shaun Harris.
Research conducted by Marketing Delivery suggests that 64% of customers marked as ‘lost’ by dealership sales teams might still be awaiting contact.
Toyota GB will centralise its consumer data to develop projects which can improve customer experience through its new ConsumerOne program.
Tootle has appointed Gordon Tulloch as its new chief executive following the decision by former CEO and co-founder Al Taylor to concentrate on early-stage start-ups.
Two thirds of car buyers now contact a dealer after accessing the website via smartphone or tablet, according to Motors.co.uk.
For dealerships offering insurance is an easy upsell to customers that are buying a car, but research shows that once the policy expires over 70% of consumers look elsewhere for a renewal.
Volkswagen Commercial Vehicles has revamped its website with the ability for customers to reserve used vans online by paying a deposit through PayPal.
Online used car marketplace Carspring is planning to spend over £1 million to promote the business through television advertising.
AutosOnShow.TV has appointed a new commercial operations director as is looks to strengthen its relationships with manufacturer partners.
Video technology specialist CitNOW claims to be broadcasting more video than the BBC as 2,750 dealerships across the country embrace its technology.
Cap HPI has appointed Ian Denny as its head of digital media sales as it focusses on growth in areas which are “are transforming the automotive industry”.
Avid music-streamers, Airbnb-ers, car-poolers and ride-hailers, Millennials have been dubbed the have-nots who spurn the ‘burdens of ownership’ in favour of the freedoms of a sharing economy.
Infiniti has signed up Game of Thrones star Kit Harington to star in a short film with its Q60 coupe to help promote its rival to the BMW 4 Series and Audi A5.
Motorline Nissan has launched a social media campaign to get 100 women to test drive a Leaf electric vehicle.
The growing role played by video technology will see sales executives and technicians replaced by presenters as part of ‘immeasurable’ changes by 2020, according to CitNOW.
Auto Trader research has highlighted the importance of dealer reviews with research which found 30% motorists bought a car based on dealer reviews or recommendations by family and friends.
Peter Vardy has teamed up with eCommerce specialist Eysys to streamline the marketing of stock online via its Auto Ad Builder “mass ad creation tool”.
JCT600 Vehicle Leasing Solutions is targeting SME fleet sales with a new online application developed in conjunction with business car consultants BCF Wessex.
Wessex Garages has marked out its intentions to pursue internet engagement with the appointment of a new digital sales executive for its Bristol dealership.
