Research conducted by Dealerweb has revealed that 77% of car buyers would be reluctant to spend over £15,000 on a new car online.
Used car prices on Auto Trader declined by 0.7% in May as the number of online searches for diesel-fuelled cars dipped below 50% for the first time.
CDK Global is encouraging dealers to ensure their impact with digital tools and a more “effective” marketing spend.
CitNOW has announced the promotion of Sarah Sylvester to head of customer service after four years with the company.
HR Owen's Lamborghini Manchester showroom showcased over 40 supercars at its recent Supercar Sunday event - including the Aventador S and Huracan Performante Spyder.
Cazana has announced its first US remarketing partnership with the Robinson Advisory as it takes the first steps towards an expansion across the Atlantic.
Auto Trader has announced pre-tax profits of £211 million from £330m revenues during the year to March 31.
Lings Cars has recently lost a battle with the Advertising Standards Agency (ASA) following an offensive Facebook advertisement that used derogatory homophobic terms.
Carwow has created a guide to help its car dealer partners and their customers understand the implications of the forthcoming shift to the EU’s new WLTP emissions testing regime.
Transparent video communications could boost customer satisfaction in response to recent MOT changes, says CitNOW.
LeasePlan has announced plans to maximise value from ex-lease cars by selling directly to consumer via a new online sales platform dubbed CarNext.com.
Auto Trader's announcement that it will bypass traditional remarketing of fleet vehicles via physical auctions in a move to sell directly to dealers has been welcomed by Cooper Solutions.
Aston Barclay has seen used car purchases completed via its Buyer App hit the £5m mark just eight months after the smartphone buying platform’s launch.
DriveTribe has hired Tim Rodie as head of content and community to improve content discovery and engagement ahead of its relaunch.
This short film from Marketing Delivery looks at how car dealerships can effectively promote their businesses using social media like Facebook and Twitter.
This short film from CitNOW looks at how car dealerships can use video to provide customers with great service and sell more cars faster.
Dealers are securing consent for future marketing contact for nine out of 10 new customer sales enquiries, according to Marketing Delivery.
Many business advisors and leading automotive consultancy firms have fundamentally misguided thousands of car dealerships across the UK, with regards to GDPR.
The Advertising Standards Authority has banned The Car People from using an advert which claims its cars are “quality checked by eight specialists”.
Volvo Car UK has teamed up with online retail specialist Amazon in a bid to drive convenient access to its vehicles with a ‘Prime Now test drives’ initiative.
