For car dealers to be continuously successful, their customers have to have a satisfying experience at each stage of the sales process – from when they first research a vehicle online, through to when they step into the dealership and drive off after their third service.
Research conducted by Marketing Delivery suggests that 64% of customers marked as ‘lost’ by dealership sales teams might still be awaiting contact.
Accident Exchange celebrating 15 years in business with claims that it has helped dealerships generate £2 billion of previously untapped revenue from around 350,000 satisfied motorists.
Dealers will be able to use connected car technology to improve the ways they engage with their customers, writes Penny Searles, CEO, Smartdriverclub
Chester-based car dealer Mitchell Group held its annual Christmas carols event, filling Chester Cathedral with over 1,200 Lexus, Mazda and Skoda customers.
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
