CitNOW has revealed that 74% of used car consumers feel more confident in a purchase after viewing a video.
Less than half of motorists would actively seek-out face-to-face guidance from a car dealer when making their next automotive purchase, according to a new survey.
Cooper Solutions’ survey reveals that the offer of an unaccompanied test drive could enhance consumer attitudes towards a car dealership.
Morgan Motor Company will look to attract new customers to its 15-strong dealer network as the iconic British sports car manufacturer hosts its inaugural National Morgan Dealer Open Day.
Volvo Car UK has appointed Nicola Langley in the newly created role of customer experience development manager, effective immediately.
Staff retention is one of the key areas where car dealers can improve their processes according to a business which has spent a decade analysing the science behind car sales and customer behaviour.
Auto Trader has partnered with global reviews and customer analytics company, Feefo, to provide online car reviews for dealerships.
Ford is rolling out a Video Check service across its dealer network to provide consumers with greater transparency and improve customer satisfaction.
As one of the few areas of retail which simply can't be conducted entirely online, car dealerships are physical retail spaces which are just as relevant today as they were before the rise (and rise) of online shopping.
During our work in the motor industry over the past 10 years, our specialist customer experience consultancy, Experience Insight, has developed a process which helps us to accurately profile customer experiences and the factors that influence decision making and purchasing.
Former Cap HPI head of partnerships, Jon Sheard, has been appointed as EnquiryMax in a bid to drive business growth and strengthen partner relations.
The AA Cars used car portal has launched a ten-point Dealer Promise scheme which aims to develop new levels of trust between dealers and customers.
Outgoing Nissan UK boss Jim Wright has admitted that imposing April margin changes on dealers “was not the right thing to do” and promised better communication with the network in future.
Consistent customer experience is the key to rebuilding trust among disillusioned customers, according to Dragon 2000.
For car dealers to be continuously successful, their customers have to have a satisfying experience at each stage of the sales process – from when they first research a vehicle online, through to when they step into the dealership and drive off after their third service.
Kia Motors’ new customer experience manager has vowed to strengthen the brand’s partnership with dealers and help them to deliver “an industry-leading customer experience”.
Bristol Street Motors Ford Cheltenham has been named as a winner of Ford’s 2015 Chairman’s Award.
Renault’s franchised dealers soared to the top of the customer satisfaction charts with a strong showing from 38,000 surveyed customers in the annual Driver Power dealer chart.
Consultancy Capgemini has launched a new service, AutomotiveConnect for Retailers.
Clive Brook Volvo put a selection of the Swedish brands vehicles to the test on a tough off-road course in Yorkshire – and invited 100 customers along for the ride.