Dealers are missing crucial information in almost one third of their customer aftersales records, according to new research by Marketing Delivery.
EnquiryMax has partnered with data management software specialist Autofutura as both businesses bid to enter a phase of international expansion.
YouGov research commissioned by Carwow has revealed that customers would rather feel confident that they paid a fair price for their vehicle than the lowest possible price.
The NFDA and Trusted Dealers has joined forces to encourage dealers to prepare for “draconian” new General Data Protection Regulations (GDPR), which could see dealers facing fines of up to £20 million.
Toyota GB will centralise its consumer data to develop projects which can improve customer experience through its new ConsumerOne program.
The UK automotive industry will struggle to prepare for new General Data Protection Regulation (GDPR) due to a lack of consultancy services.
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
