Facebook research found 1 in 2 prospective car buyers now expect to be able to do so online. Now it is getting Facebook Shops ready to help car brands and dealers.
Anita Fox, head of automotive at Facebook, will join RAPID RTC's VP sales and support (UK) Pontus Riska at the Automotive Management Live Virtual online event.
Almost two-thirds (64%) of UK car drivers say there are some brands of car that they would not buy, irrespective of how good the car, or the deal on offer.
AM's parent group Bauer Media has launched a new service, Bauer Autoventure, to create marketing campaigns and content for automotive brands.
Consumers are expecting dealers to give them an even bigger discount on a new car after weeks of paused sales due to the coronavirus lockdown, according to What Car?
Two in three car buyers search on at least three motor advertising websites when trying to find their next car, according to research by Insight Advantage
Car buyers' awareness of online 'click to buy' car sales programmes has grown by 21% in just a year.
Consumers need guidance of Government and the motor industry to speed uptake of electric vehicles. A joined-up action is needed, says Auto Trader director Ian Plummer,
New draft guidance from the Financial Conduct Authority should help dealers in their sales of finance and insurance to vulnerable consumers.
A recent study of UK consumers, conducted by Peter Vardy, found that over a quarter of Brits would be happy to buy a car online without a test drive.
Targeted commercial messages within premium automotive publisher sites can increase traffic to a brand’s website by 67%. That’s the key finding from a new white paper published today from independent digital intelligence and marketing consultancy, Sophus3.
One in five drivers are ready to make the switch to electric cars, according to an AA poll.
Consumers’ preference between new and used cars is neck and neck as Britain Under the Bonnet report shows a 1% difference.
Tactics to influence a consumer’s behaviour and win their sale will be shared at the AM Digitech conference on April 17.
Drivers think recent demonisation of diesels is unfair, however they are allowing it to influence their choice of car, according to new research by the RAC.
As complex as the modern legal system may seem as first glance, the The Consumer Rights Act of 2015 has actually made it an easier place for car dealers to do business, whilst also protecting the interests of a consumer.
Motorists are likely to see higher prices at the fuel pumps in the coming weeks, due to the fall in the value of the pound.
Dealer networks and carmakers must make consumers aware of the expertise and varied services available at workshops, an NFDA consumer attitude survey shows.
Consumer law experts and consumer champion Which? have called for more information from the Department for Transport (DfT) to see if legal action can be brought against Volkswagen in the wake of its emissions scandal.
New research has revealed that a fifth (20%) of car owners have skipped their car’s service or other maintenance and repairs over the last twelve months.
