When it comes to new car pricing, OEMs are currently shooting themselves in the foot, but to date they haven’t been able to find anywhere better to aim.
Study seeks to deliver clarity for dealers faced with customers seeing ‘poor value’ claims on classified sites
In the life of every war correspondent that I have read about, from Marie Colvin to John Simpson, there has always come a time when they could no longer simply observe and report the tragedies unfolding around them, but were driven to participate and to influence what they were watching.
Blurred lines between dealers, leasing and rental firms, and used car reviewers and classified sites, means retailing used cars online will change rapidly, says Andy Carroll
Imagine with Uber that once you had selected your destination on the app, you were then presented with an indicative price as high as a black cab price and the contact details of the three nearest drivers, and that you were then directed to call them individually to negotiate the best price prior to your journey. Uber would not be the $100bn business it is today with such an approach, but that is effectively the current approach of most automotive OEMs (Original Equipment Manufacturers) when it comes to selling new cars online.
